Birmingham Women’s and Children’s NHS Foundation Trust shortlisted for two Personnel Today Awards
Birmingham Women’s and Children’s NHS Foundation Trust (BWC) has been shortlisted for two Personnel Today Awards.
The Trust has made the final shortlist for both the Excellence in Public Service HR and Innovation in Recruitment categories.
The Personnel Today Awards help to celebrate the best achievements and innovations in HR, learning and development, and celebrates both private and public sector organisations.
Raffaela Goodby , Chief People Officer at the Trust commented: “We are delighted to be shortlisted in two categories in these industry leading awards.
“The Personnel Today awards are well known to celebrate the most innovative and creative approaches of recruitment and people practice across the private and public sectors, so being recognised in this way is a huge shout out for NHS practice and for everyone at BWC who has contributed to modernising the way we do recruitment.”
The Trust has been shortlisted for two different awards; Innovation in Recruitment and Excellence in Public Service HR Award. 
These shortlistings recognise the success of the Trust’s Fresh Start to recruitment programme, launched in 2023.
The programme changed every aspect of recruitment at BWC including implementing TRAC, and improving our approvals, time to hire and induction of new starters.
It has reduced vacancies by 80% including reducing nurse and midwifery vacancies by half.
The programme also co-produced the ‘ This is Your Place ’ recruitment brand and careers website.
Our Nursing and Midwifery colleagues were asked a series of before and after questions about our recruitment and their positive opinions increased by an average of 37% after this programmes was in place.
This included quality/quantity of hires, overall retention levels, overall resourcing levels and trust morale, outstanding outcomes which led to the Trust being shortlisted for the Innovation in Recruitment category.
The Excellence in Public Service HR Award specifically recognises people management programmes that have had a positive and measurable impact on organisations that deliver public services.
The award ceremony takes place in November, good luck to everyone involved.