New look for birthday celebration

As part of its birthday celebrations BWC has made a small but important change to its well-known imagery.

The BWC trees have been an integral part of our visual identity since the launch in 2017 with a trio of colours representing both the Women’s (purple), the Children’s hospitals (red) and a third blue tree for the Trust as a whole.

That meant there was no visual representation for mental health in BWC documents or on places like the Trust website.

To put that right the Communications and Engagement team worked with mental health colleagues and members of Think4Brum and YPAG, our two young patient experience groups, on ways to expand the existing Trust imagery.

The result is the addition of a new fourth tree representing our mental health division.

Alex Borg, the Executive Director of Mental Health, said: “The Trust’s birthday is an ideal time to do this and reflect how our services have grown over the last five years and the important place it has in the life of BWC and in the communities that we serve.

“This will make it easier for patients to identify our services and the link between them, BWC and Forward Thinking Birmingham (FTB), the community mental health partnership that we lead.

“It will also help to give a clear identity for our mental health colleagues and their work across the Trust and in the communities they provide care and support.”

The new trees will be added to digital resources such as the Trust website from 1 February. Physical materials will be updated as and when they are naturally replaced to reduce unnecessary cost.

Chris Davies, the Trust’s Director of Communication and Engagement, said: “We’re really pleased to have been able to work with mental health colleagues on this project.

“It was important we didn’t undo any of the work that established the BWC imagery which is instantly recognisable and emotive to our patients and supporters.

“By adding the green trees we’ve been able to easily build on that, draw a link to the FTB service which has elements of green on its materials and also highlight the connection that the colour has to mental health.

“Hopefully this simple addition will be a colourful but useful start to the next chapter for BWC and its mental health division.”